Creating a gym that seamlessly blends aesthetics, functionality, and novelty is no small feat, but with thoughtful planning and design, it can become a reality.
Let's explore how to achieve this, supported by key research insights and practical experience.
A recent study revealed that people frequently sign up for memberships before even having a routine in mind1. That means your fitness facility needs to make a strong first impression for guests who are evaluating their options.
The challenge becomes - how do you make a strong first impression?
In my experience, a useful heuristic can be to make the space novel or “Instagrammable” - it ties into the idea that remarkable aesthetics, even if just in the reception or lobby area, can set the stage for self-identification and social currency.
To achieve this, think about bright, welcoming colors and comfortable seating areas. The entrance and lobby should set the tone for the entire facility, creating an inviting atmosphere that motivates potential members to visualize all the great things they can accomplish in this space.
Consider having a feature-piece that stands out. Something memorable and remarkable. For example, an indoor waterfall that brings a feeling of refreshment and calmness.
Although there’s much more to modern gym design than aesthetics, it’s a good place to start.
When designing a gym, it's crucial to consider the flow of movement. A well-thought-out layout that accommodates different activities and equipment is essential. Research emphasizes the importance of spacious free-weight areas and dedicated zones for cardio2. This ensures that members can move seamlessly from a heavy lifting session to a high-energy cardio session without feeling cramped or interrupted.
However, we can get more nuanced than that. For weight training, you might consider placing superset equipment near each other to encourage common flow between machines. These touches help guests feel like they’re in a space made just for them, rather than being disjointed or fragmented.
This enhances their experiences and maximizes the functionality of the gym.
Gym design goes beyond aesthetics; it's about creating a motivating and safe environment. A qualitative study found that the layout of big-box gyms can be intimidating for some guests, particularly those unfamiliar with the equipment3. One female participant noted,
“I still have the whole stigma of when you walk into a gym and you’re not quite sure what to do, ‘cause I mean I still don’t know how to use all of the machines.”
To address this, I would go for a designated smaller, intimate space within the larger layout that fosters a sense of calmness and encouragement. It's about designing a space where members feel motivated and energized to exercise.
While a single dumbbell workout can be effective, having the right equipment makes a significant difference. Since it takes several weeks for guests to establish a regular training regime1, it's crucial to offer diverse equipment options to cater to different preferences and needs.
While most gyms purchase machines from one company, I focus on acquiring the best pieces of equipment in each category that not only looks the part but is also biomechanically beneficial. A comprehensive gym design must also consider the equipment's impact on accessibility4.
An often-overlooked aspect of gym design is the acoustic environment. Research indicates that many fitness centers have noise levels that can harm hearing, with guests often exposed to noise levels above the safety limit5.
Incorporating sound-absorbing materials and clever design can drastically improve the gym experience. Consider acoustic panels or even lush greenery to help dampen sound while maintaining an energetic atmosphere. A gym that does this well is the Four Seasons Hotel gym in Montreal.
Having an area for members to enjoy a smoothie bowl or relax with healthy snacks can significantly enhance the gym's appeal. While designing the Four Seasons Hotel gym in Tamarindo, México, I was happy to see the inclusion of Juice and Protein Bar, where guests could replenish their energy levels before or after a workout.
Incorporating a nutritious cafe contributes to your company’s image6. It can say that you care about meeting your members’ needs in more ways than one.
Creating a space that brings people together is vital for gym success. Research shows that group connections not only strengthen accountability, but also encourage regular gym attendance3.
When designing the Four Seasons fitness facilities, I consider not only how layout affects individual fitness performance, but also how it encourages group connection. Having a holistic approach to fitness – from design to proprietary programs and workouts, my goal is to provide those who visit my gyms to have the very best fitness experience.
Whether it's incorporating space for group classes, or designing communal spaces for members to get together, you’ll see your gym fostering a sense of camaraderie and healthy competition. This not only enhances the overall experience but also contributes to member retention.
Designing a gym that is both stylish and functional is my priority. By considering novelty, acoustics, safety, space planning, equipment placement, and communal areas, you can create a gym that motivates and inspires - or even creates demand.
Next time you step into your gym, take a moment to appreciate the design and how it makes you feel. If you're in the process of creating your own gym, keep these tips in mind to build a space that stands out. Thoughtful design can create a space where members love spending time, leading to happier, more successful workouts.
If you’re looking for my help in designing or redesigning your next commercial, luxury, or hospitality fitness center, you can reach out to me on this page.
1. Yi S, Lee YW, Connerton T, Park C-Y. Should I stay or should I go? Visit frequency as fitness centre retention strategy. Managing Sport and Leisure. 2021;26(4):268–86.
2. Ergun C, Erdogan SE, Aldemir G, Cebi F. Examination of gym centre design criteria using multi-criteria decision analysis methodologies. ResearchGate [Internet]. 2022; 14(4). Available from: https://www.researchgate.net/publication/365628083_Examination_of_gym_centre
_design_criteria_using_multicriteria_decision_analysis_methodologies
3. Carter A, Alexander AC. A qualitative exploration of womens’ experiences who belong to a “fitness community.” Am J Health Educ. 2020;51(1):22–30.
4. Tashtoush T, Melero D, Duarte T, Cruz HDL. Recreational, Fitness and Health Center:
Facility Layout Design Case Study. Int J Adv Sci Eng Inf Technol. 2020Dec28;10(6):2620–6.
5. Al-Arja O. Acoustic environment and noise exposure in fitness halls. Applied Sciences. 2020;10:6349.
6. Lehtiniemi S. Concept Design for A Fitness Company [Thesis]. North Karelia University of Applied Sciences. 2012.